:root {
    --bg-main: #0f172a;
    --bg-card: #1e293b;
    --primary: #3b82f6; /* Global Primary Blue */
    --text-white: #f8fafc;
    --text-muted: #94a3b8;
}
body { background: var(--bg-main); color: var(--text-white); font-family: 'Poppins', sans-serif; overflow-x: hidden; }
/* --- HERO SECTION --- */
.funnel-hero {
    position: relative; min-height: 85vh;
    display: flex; align-items: center; justify-content: center;
    text-align: center; overflow: hidden; padding-top: 80px;
}
.hero-bg {
    position: absolute; inset: 0; 
    /* Deep Blue Gradient (No Purple) */
    background: radial-gradient(circle at 50% 50%, #172554 0%, #020617 100%);
    z-index: 0;
}
.hero-bg::before {
    content: ''; position: absolute; top: 0; left: 0; width: 100%; height: 100%;
    background-image: linear-gradient(rgba(59, 130, 246, 0.03) 1px, transparent 1px), linear-gradient(90deg, rgba(59, 130, 246, 0.03) 1px, transparent 1px);
    background-size: 40px 40px;
    z-index: 0;
}
.relative-z { position: relative; z-index: 2; width: 100%; }
.pulse-tag {
    display: inline-block; padding: 8px 16px; background: rgba(59, 130, 246, 0.15);
    border: 1px solid var(--primary); color: #93c5fd; border-radius: 50px;
    font-size: 0.85rem; font-weight: 600; margin-bottom: 20px;
    box-shadow: 0 0 15px rgba(59, 130, 246, 0.2);
}
.hero-content h1 { font-size: 3.5rem; font-weight: 800; margin-bottom: 20px; line-height: 1.1; }
.hero-sub { font-size: 1.15rem; color: #cbd5e1; max-width: 800px; margin: 0 auto 30px; line-height: 1.6; }
.text-gradient {
    /* Blue to Lighter Blue */
    background: linear-gradient(135deg, #3b82f6 0%, #60a5fa 100%);
    -webkit-background-clip: text; -webkit-text-fill-color: transparent;
}
.btn-group-hero { display: flex; gap: 20px; justify-content: center; flex-wrap: wrap; margin-top: 40px; }
.glow-effect {
    box-shadow: 0 0 20px rgba(59, 130, 246, 0.4); 
    border: none; background: linear-gradient(90deg, #3b82f6, #2563eb);
}
.glow-effect:hover { box-shadow: 0 0 30px rgba(59, 130, 246, 0.7); transform: translateY(-2px); }
.btn-outline-white { border: 2px solid white; color: white; padding: 12px 30px; border-radius: 50px; text-decoration: none; transition: 0.3s; display: inline-block;}
.btn-outline-white:hover { background: white; color: var(--bg-main); }
/* --- WHAT IS FUNNEL KIT --- */
.section { padding: 80px 0; }
.split-layout { display: flex; align-items: center; gap: 60px; flex-wrap: wrap; }
.text-col { flex: 1; min-width: 320px; }
.visual-col { flex: 1; min-width: 320px; display: flex; align-items: center; justify-content: center; }
.sub-tag { color: var(--primary); font-weight: 700; text-transform: uppercase; letter-spacing: 2px; font-size: 0.9rem; display: block; margin-bottom: 10px; }
.text-col h2 { font-size: 2.5rem; margin-bottom: 20px; .text-col h2 span { color: var(--primary); } }
.lead-text { font-size: 1.1rem; color: white; margin-bottom: 15px; }
.text-col p { color: var(--text-muted); line-height: 1.7; }
/* Inverted Pyramid Visual for Funnel */
.funnel-stack { display: flex; flex-direction: column; align-items: center; gap: 5px; width: 100%; max-width: 350px; }
.funnel-layer { 
    width: 100%; text-align: center; padding: 15px; font-weight: 700; text-transform: uppercase; color: white;
    border-radius: 4px; box-shadow: 0 4px 15px rgba(0,0,0,0.2);
}
.l1 { width: 100%; background: #2563eb; }
.l2 { width: 80%; background: #3b82f6; }
.l3 { width: 60%; background: #60a5fa; }
.l4 { width: 40%; background: #93c5fd; color: #0f172a; }
/* --- BENEFITS --- */
.bg-darker { background: #0b1120; }
.sec-header.centered { text-align: center; margin-bottom: 60px; }
.benefit-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 30px; }
.benefit-card {
    background: var(--bg-card); padding: 30px; border-radius: 16px; border: 1px solid rgba(255,255,255,0.05);
    transition: 0.3s;
}
.benefit-card:hover { transform: translateY(-5px); border-color: var(--primary); }
.benefit-card i { font-size: 2.2rem; color: var(--primary); margin-bottom: 20px; }
.benefit-card h4 { font-size: 1.2rem; margin-bottom: 10px; color: white; }
.benefit-card p { font-size: 0.95rem; color: var(--text-muted); }
/* --- PROCESS STEPS --- */
.process-steps { 
    display: grid; grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); 
    gap: 30px; margin-top: 50px; 
}
.p-step {
    background: rgba(30, 41, 59, 0.5); padding: 30px; border-radius: 12px;
    border-top: 3px solid var(--primary); /* Blue Top Border */
}
.p-num {
    font-size: 1.5rem; font-weight: 800; color: var(--primary); opacity: 0.5; margin-bottom: 10px;
}
.p-content h3 { font-size: 1.2rem; color: white; margin-bottom: 10px; }
.p-content p { font-size: 0.9rem; color: var(--text-muted); margin: 0; line-height: 1.6; }
/* --- DELIVERABLES --- */
.del-box {
    background: var(--bg-card); padding: 50px; border-radius: 20px; border: 1px solid var(--primary);
    max-width: 800px; margin: 0 auto; box-shadow: 0 0 40px rgba(59, 130, 246, 0.1);
}
.del-header h2 { text-align: center; margin-bottom: 40px; color: white; }
.del-list { list-style: none; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.del-list li { color: #e2e8f0; display: flex; align-items: center; gap: 10px; font-size: 1.05rem; }
.del-list li i { color: #10b981; } /* Green Check is fine for confirmations */
/* --- TYPES OF FUNNELS --- */
.types-grid { display: flex; flex-wrap: wrap; justify-content: center; gap: 20px; margin-top: 40px; }
.type-card {
    background: var(--bg-card); padding: 20px 30px; border-radius: 8px; font-weight: 600; color: white;
    border: 1px solid rgba(255,255,255,0.05); transition: 0.3s;
}
.type-card:hover { background: var(--primary); border-color: var(--primary); transform: scale(1.05); }
/* --- AUDIENCE --- */
.audience-wrapper { display: flex; flex-wrap: wrap; justify-content: center; gap: 15px; margin-top: 40px; }
.aud-pill {
    padding: 10px 25px; background: rgba(59, 130, 246, 0.1); border-radius: 50px; color: #93c5fd;
    font-weight: 500; border: 1px solid rgba(59, 130, 246, 0.2); transition: 0.3s;
}
.aud-pill:hover { background: var(--primary); color: white; transform: translateY(-3px); }
/* --- FAQ & PRICING --- */
.pricing-banner { margin-bottom: 60px; padding: 40px; border: 1px dashed rgba(59, 130, 246, 0.4); border-radius: 12px; background: rgba(59, 130, 246, 0.05); }
.faq-wrapper { max-width: 800px; margin: 0 auto; }
.faq-item { margin-bottom: 15px; border-bottom: 1px solid rgba(255,255,255,0.05); }
.faq-btn { 
    width: 100%; text-align: left; padding: 20px 0; background: transparent; border: none; 
    color: white; font-size: 1.1rem; cursor: pointer; display: flex; justify-content: space-between; 
}
.faq-answer { display: none; padding-bottom: 20px; color: var(--text-muted); }
/* --- CTA --- */
.cta-strip { padding: 80px 0; background: linear-gradient(180deg, var(--bg-main) 0%, #172554 100%); }
@media (max-width: 768px) {
    .funnel-hero h1 { font-size: 2.2rem; }
    .split-layout { flex-direction: column; }
    .del-list { grid-template-columns: 1fr; }
}